Pitch the right stores, not more stores.
Build a short, well-researched list of shops that fit your brand, with a clear reason for each one. Fewer pitches, better conversations.
For small apparel and consumer brands
Wholesale help for founders who are still their own sales rep.
Stockist Lab shows you how to use AI tools to build line sheets, find the right stores, follow up, and win reorders. You stay in charge of every message a buyer sees.
Free. One practical email a week. Unsubscribe anytime.
Never lose a follow-up or a reorder.
Simple trackers and weekly reminders keep samples, orders, invoices, and reorder check-ins from slipping when production gets busy.
Tools you can start using today.
Every tip uses hosted tools many founders already have, like ChatGPT, Claude, and Grok Bot. No hardware, no code.
What's inside the free checklist
Eight parts of selling into stores, each with one AI-assist tip.
A four-page checklist you can work through in an afternoon and revisit each season.
- Line sheet
- Pricing and terms
- Store prospecting
- Pitch and follow-up
- Trade show
- Samples and orders
- Reorders
- Weekly snapshot
Get the checklist, then one useful idea a week.
Join The Sell-In, a short weekly email for founders selling wholesale. Each issue covers one real wholesale task and one AI workflow that helps with it, with prompts you can copy.
We keep your email private and never sell it.
Questions
Who is this for?
Founders of small apparel and consumer brands who handle their own wholesale, usually with somewhere between a handful and a few dozen store accounts.
Do I need to be technical?
No. If you can use a spreadsheet and email, you can use these playbooks.
Will AI send emails to buyers for me?
Not unless you choose to. Our playbooks keep a person in charge of anything a buyer sees, and we never recommend mass outreach or bought lists.
Which tools do you recommend?
It depends on what you already use. We focus on ChatGPT, Claude, and Grok Bot, and we tell you when a free plan is enough.
Do you use affiliate links?
Sometimes. When we do, we say so clearly, and we only recommend tools we have tested in a real workflow.
What does it cost?
The checklist and newsletter are free. A paid Starter Pack with eight full playbooks is coming soon.